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Welcome to the Golf Digest Tournament Blog! We’ve set it up with helpful topics for golf event planners. We want to hear from you. Let’s help each other have great events. You can add your comments to any subject. Have ideas you want discussed? Email me.
Talk to you soon, Paul
posted on 10:16 AM, June 22, 2009 On our webinars, we discuss the revenue streams for fundraising golf events. While player fees cover the cost of the course, food and beverage and player gifts, sponsor generate most of the net revenue. To raise more money, focus on activities before, during and after your event. Before your event, set up putting contests, chipping contest, raffles and mulligan sales to generate more revenue. During the event, there are contests you can set up that can raise more money including the "Pro Shop Challenge" where players risks $20 - $50 on a Par 3 to see if they can hit the green. If they do, they get a Pro Shop discount. If they miss, the money goes to your charity. Also continue to sell raffle tickets during the event including from the beverage carts! After the event, auctions are a great way to continue to raise more money. These activities not only raise more money for a good cause, they create excitement during your events. This will bring players and sponsors back next year. For more information, download the e-book from GolfDigestPlanner.com posted on 11:19 AM, January 10, 2009 We all know we are in a challenging economy. There are several ways to sell sponsorships in a tough economy: 1. Use your committees to identify prospects for sponsorships. Develop a target list and assign someone in your group to take responsibility for each potential sponsor. 2. Give sponsors many choices for sponsorships. You can download the e-book on www.GolfDigestPlanner.com to see sample sponsorships that work. 3. Make sure sponsor knows everything they will receive for the sponsorship including recognition at the event, their logo on signs and banners and networking opportunities at the event. Sponsor will be tight with their dollars in 2009 so be sure they know that the sponsorship is an opportunity to grow their business and not just a donation. Show them this is a wise advertising and marketing investment. 4. Schedule a pre-event luncheon or reception 90-120 days before your event and ask committee members, current sponsors, organization staff etc. to bring a potential sponsor to the event. This is a great way to introduce your organization and how dollars are being used. Stay tuned for more...questions? E-mail me a pcourter@golfdigestplanner.com. posted on 1:56 PM, October 7, 2008 Now is the time to being planning your event for 2009! There are over 1.5 million fundraising golf events in the U.S each year so event that plan early are more successful. Here are some quick tips: 1. Set up your website now and send a link to previous players and sponsors so they can set aside the time on their calendar. Use www.GolfDigestPlanner.com to set up your event website. 2. Organize your committees early and plan your meetings and agendas. Committees are the key to a great event. 3. Set up your budget including projected revenue from players and sponsors so you have you goals established. Setting up your sponsorship packages now will give you a head start on selling sponsorship early. Download our free e-book on the home page of www.GolfDigestPlanner.com to see sample sponsorship packages. 4. List your event on www.GolfEventGuide.com which promotes fundraising golf events to thousands of potential players and sponsors. It's free. 5. Visit or contact all your sponsors from previous events during the holiday to thank them for their support (take them a gift for the office) and to gain their commitment for 2009. Stay tuned for more ideas and look for our upcoming webinars on "Selling Sponsorships in a Tough Economy", "How to Market a Fundraising Golf Event" and many others
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